Netflix, Inc. is a media services provider in the United States, headquartered in Los Gatos, California. Founded in 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California, the company's main business is a subscription-based streaming service, which offers online streaming of movie libraries and self-produced television programs.
Netflix's initial business model included DVD sales and post rentals, though Hastings discarded DVD sales about a year after Netflix's establishment to focus on DVD rental business. In 2007, Netflix expanded its business with the introduction of streaming media, while retaining DVD and Blu-ray rental services. The company is growing internationally, with streaming available to Canada in 2010 and continuing to improve its streaming service from there; in January 2016, Netflix service operates in more than 190 countries - it is available worldwide except Mainland China, Syria, North Korea, and Crimea.
Netflix entered the content-production industry in 2012, debuting its first series, Lilyhammer . It has greatly expanded the production of movies and television series since then, offering "Genuine Netflix" content through online library of film and television. Netflix released about 126 original series or movies in 2016, more than any other network or cable channel.
As of April 2018, Netflix has 125 million total subscribers worldwide, including 56.71 million in the United States. Their efforts to generate new content, secure rights to additional content, and diversify through 190 countries have resulted in companies extorting billions of long-term debt: $ 21.9 billion as of September 2017, up from $ 16.8 billion from the same time of year, although only $ 6.5 billion of this is long-term debt; the rest is a long-term liability.
Netflix's headquarters is located at 121 Albright Way, Los Gatos, California, United States. They also have other offices in Holland, Brazil, India, Japan, and South Korea.
Video Netflix
History
Standings and foundations
Netflix was founded on August 29, 1997, in Scotts Valley, California, by Marc Randolph and Reed Hastings. Randolph works as a marketing director for the Hastings company, Pure Atria. Randolph is one of the founders of MicroWarehouse, an electronic mail order company, and then hired by Borland International as vice president of marketing. Hastings, a computer scientist and mathematician, sold Pure Atria to Rational Software Corporation in 1997 for $ 700 million in what became the richest acquisition in Silicon Valley history. They came up with the idea for Netflix as a commuter between their homes at Santa Cruz headquarters and Pure Atria in Sunnyvale while waiting for government regulators to approve the merger, though Hasting has given several different explanations of how the idea was made.
Hastings invested $ 2.5 million in cash for Netflix. Randolph admired Amazon's emerging ecommerce company and wanted to find a large portable goods category for sale over the Internet using a similar model. They consider and reject VHS tapes because they are too expensive for stock and too fine to ship. When they heard of the DVD, first introduced in the United States on March 31, 1997, they tested the concept of selling or leasing DVDs by mail, sending a compact disc to the Hastings house in Santa Cruz. When the discs arrived intact, they decided to take home video sales and rental industry for $ 16 billion. Hastings is often quoted as saying that he decided to start Netflix after being fined $ 40 at the Blockbuster store for being late returning copies of Apollo 13. But this is an apocryphal story that he and Randolph are designed to explain. business model and corporate motivation.
Netflix was launched on April 14, 1998, as the world's first online DVD rental store, with only 30 employees and 925 titles available, almost all of the DVD catalogs printed at the time, through a pay-per-rent model at the rate and due date similar to rival coal, Blockbuster.
Membership fees, Blockbuster acquisition offer, initial growth
Netflix introduced the concept of a monthly subscription in September 1999, and then dropped a single lease model in early 2000. Since then, the company has built its reputation on an indefinite lease business model with no deadlines, late fees, shipping and handling fees, per-title.
In 2000, when Netflix had about 300,000 subscribers and relied on the US Postal Service for their DVD shipments, they lost money and offered to be acquired by Blockbuster for $ 50 million. They proposed that Netflix, which would rename Blockbuster, would handle online business, while Blockbuster had to take care of DVDs, making them less dependent on the US Postal Service. But the offer was rejected.
While they experienced rapid growth in 2001, the dot-com bubble burst and the 9/11 attacks will occur by the end of that year, badly affecting companies and forcing them to fire two-thirds of their 120 employees. However, then DVD player sales eventually skyrocketed as they became more affordable, selling about $ 200 around the Thanksgiving period, becoming one of the most popular Christmas gifts of the year. In early 2002, Netflix saw a huge increase in their business subscriptions.
Netflix started its initial public offering (IPO) on May 29, 2002, selling 5.5 million shares of common stock at a price of US $ 15.00 per share. On June 14, 2002, the company sold an additional 825,000 common shares at the same price. After suffering huge losses during the first few years, Netflix posted its first profit during fiscal 2003, generating a profit of US $ 6.5 million for revenues of US $ 272 million. In 2005, 35,000 different movies were available, and Netflix sent 1 million DVDs out every day.
Randolph, the dominant manufacturer and board member for Netflix, retired from the company in 2004.
Introduction to video requests, DVD sales declines, global expansion
For some time, the company has been considering offering movies online, but it was not until the mid-2000s that data speed and bandwidth costs had increased enough to allow customers to download movies from the internet. The initial idea was the "Netflix box" that could download the movie overnight, and was ready to be watched the next day. In 2005, they have acquired the rights of the film and designed the boxes and services, and are ready to announce it. But after discovering YouTube, and witnessing how popular the streaming service is despite the absence of high-definition content, the concept of using hardware devices is removed and replaced by the concept of streaming, a project completed in 2007.
Netflix develops and maintains an extensive personal video recommendation system based on ratings and reviews by its customers. On October 1, 2006, Netflix offered a $ 1,000,000 reward to the first developer of a video recommendation algorithm that can outperform existing Cinematch algorithms, in predicting a customer rating of more than 10%.
In February 2007, the company sent out its third DVD, and began to move away from the original core DVD business model, by introducing video on demand over the Internet. Netflix grew as DVD sales dropped from 2006 to 2011.
Another factor contributing to the success of online DVD rental companies is that they can offer a much larger selection of movie titles to choose from than Blockbuster rental outlets. But when they started offering free streaming content to their subscribers in 2007, it could offer no more than about 1000 movies and TV shows, only 1% compared to over 100,000 different DVD titles. But as the popularity continues to increase, the number of titles available for streaming has also increased, and has reached 12,000 movies and performances in June 2009.
In January 2013, Netflix reported that it has added two million US customers during the fourth quarter of 2012, with a total of 27.1 million streaming subscribers to the United States, and 29.4 million total streaming subscribers. In addition, revenues rose 8% to $ 945 million for the same period. That number increased to 36.3 million subscribers (29.2 million in the United States) in April 2013. As of September 2013, for the third-quarter report of that year, Netflix reported its total global streaming subscribers at 40.4 million (31.2 million in United States of America). In the fourth quarter of 2013, Netflix reported 33.1 million US subscribers. As of September 2014, Netflix has customers in more than 40 countries, with the intention of extending their services in unreached countries.
Original Netflix Original Content
Netflix has played an important role in the distribution of independent films. Through the division of Red Envelope Entertainment, Netflix licenses and distributes independent films like Born to Brothel and Sherrybaby. By the end of 2006, Red Envelope Entertainment also expanded its original content production with filmmakers like John Waters. Netflix closed Red Envelope Entertainment in 2008, partly to avoid competition with its studio partners.
The dominance and presence of sustainable entertainment and growth
Netflix has become one of the most successful dot-com businesses. In September 2002, The New York Times reported that, at that time, Netflix shipped about 190,000 discs per day to 670,000 subscribers per month. The number of customers issued by the company increased from one million in the fourth quarter of 2002 to about 5.6 million by the end of the third quarter of 2006, to 14 million in March 2010. Netflix's initial growth was driven by the rapid deployment of DVD players in households; in 2004, nearly two thirds of homes in the United States have DVD players. Netflix leverages DVD success and its rapid expansion into homes in the United States, integrating the potential of the Internet and e-commerce to provide services and catalogs that can not compete with bricks-and-mortar retailers. Netflix also operates an online affiliate program that has helped build online sales for DVD rentals. The company offers unlimited vacation time for paid workers and allows employees to take their salaries in stock options.
In 2010, Netflix's streaming business has grown so fast that within a few months the company has shifted from the fastest growing US Master Service Service subscribers to the largest North American traffic stream source in North America at night. In November, it began offering independent streaming services apart from DVD rentals. On September 18, 2011, Netflix announced its intention to change its image and restructure its DVD home media rental service as an independent subsidiary called Qwikster, separating rental and streaming DVD services. Andy Rendich, veteran of 12-year-old Netflix, will become CEO of Qwikster. Qwikster will bring a video game while Netflix does not. However, in October 2011, Netflix announced that it will retain its DVD service under the Netflix name and will not, in fact, make Qwikster for that purpose.
In April 2011, Netflix has over 23 million subscribers in the United States and more than 26 million worldwide. But on October 24, Netflix announced 800,000 non-subscribers in the United States during Q3 2011, and more losses were expected in Q4 2011. But Netflix revenue jumped 63% for Q3 2011. Throughout the year, total digital revenue for Netflix reached at least $ 1.5 billion. On January 26, 2012, Netflix added 610,000 subscribers in the United States at the end of the fourth quarter of 2011, with a total of 24.4 million US customers for this period. On October 23, Netflix announced an 88% drop in profit for the third quarter of this year.
In April 2012, Netflix filed the Federal Election Commission (FEC) to form a political action committee (PAC) called FLIXPAC. Politico refers to PAC, based in Los Gatos, California, as "another political tool that aggressively suppresses pro-intellectual, anti-piracy-video agendas." Anonymous hacktivist group called for a boycott of Netflix following the news. Netflix spokeswoman Joris Evers indicated that PAC was not formed to support the Stop Online Piracy Act (SOPA) and the PROTECT IP Act (PIPA), tweeting that the goal was to "engage in issues such as net neutrality, bandwidth limits, UBB and VPPA."
In February 2013, Netflix announced it would host its own award ceremony, The Flixies . On March 13, 2013, Netflix announced a Facebook implementation, allowing American customers access "Watch by your friends" and "Favorite Friends" by agreeing. This is invalid until the 1988 Video Privacy Protection Act was changed in early 2013.
Rebranding and wider international expansion
In April 2014, Netflix approached 50 million global customers with 32.3% streaming video market share in the United States. Netflix is ​​operated in 41 countries around the world. In June 2014, Netflix launched a global rebranding: a new logo, which uses modern fonts with shadow removal, and a new website UI. Change is controversial; some like the new minimalist design, while others feel more comfortable with the old interface. In July 2014, Netflix surpassed 50 million global customers, with 36 million of whom are in the United States.
At the 2016 Consumer Electronics Exhibition, Netflix announced major international expansion of its services to an additional 150 countries. Netflix promotes that with this expansion, it will now operate in almost all countries that can operate legally or logistically. A notable exception is China, citing the barriers to Internet operations and media services in the country due to its regulatory climate. Reed Hastings stated that the company plans to build relationships with local media companies that can serve as partners to distribute its content in the country (with the aim to concentrate primarily on the original content), but declare that they are not in a hurry, and thus can take time "years".
Also in January 2016 Netflix announced it will start blocking virtual private network, or VPN. At the same time, Netflix reported 74.8 million subscribers and expects to add 6.1 million more in March 2016. The growth in subscriptions has been fueled by its global expansion. At the end of the year, Netflix added features to allow customers to download and play selected movies and shows offline.
In February 2017, Netflix signed a music publishing deal with BMG Rights Management, in which BMG will oversee rights outside the United States for music related to the original content of Netflix. Netflix continues to handle these tasks in-house in the United States. On April 17, 2017, Netflix reportedly approached 100 million subscribers. On April 25, 2017, Netflix announced that it has reached a licensing agreement in China with iQiyi's Baidu streaming service, to enable original Netflix content selected to be distributed in China on the platform. The Los Angeles Times states: "The series and the movie accounted for over a third of all prime-time Internet download traffic in North America."
On August 7, 2017, Netflix acquired Millarworld, the publishing company owned by comic book author Mark Millar, This is the company's first acquisition in Netflix history. Netflix plans to utilize Millar and its current and future work for the original content of the future. Chief content officer Ted Sarandos describes Millar as "Stan Lee modern". The following week, Netflix announced that it has entered into an exclusive development deal with Shonda Rhimes.
On January 22, 2018, the company surpassed $ 100 billion in market capitalization, becoming the largest digital and entertainment media company in the world, bigger than any traditional media company except Comcast and Disney and the 59th largest publicly traded company in the US S & P 500 Index.
On March 2, 2018, Netflix's share price jumped to a new all-time high of $ 301.05 to beat the $ 300.00 12-month price target, and finish the session with a market capitalization of $ 130 billion by placing it within range of traditional media giants like Disney ($ 155 billion) and Comcast ($ 169 billion). This milestone came a day after British Sky satellite announced a new agreement with Netflix to integrate the Netflix VOD subscription offer to pay TV services. Customers with Sky-end set-top boxes and top-class services will be able to view Netflix titles with their regular Sky channels.
Maps Netflix
Ownership
In 2017, Netflix shares are primarily held by institutional investors, including Capital Group Companies, The Vanguard Group, BlackRock and others.
Services
Netflix video on demand streaming service, previously branded Watch Now , allows subscribers to stream television and movie series via the Netflix website on personal computers, or Netflix software on various supported platforms, including mobile phones smart and tablet, digital media player, video game console and smart TV. According to a Nielsen survey in July 2011, 42% of Netflix users use standalone computers, 25% use Wii, 14% by connecting computers to televisions, 13% with PlayStation 3 and 12% Xbox 360.
When the streaming service was first launched, Netflix disk rental customers were granted access at no additional cost. Customers are allowed approximately one hour of streaming per dollar spent on monthly subscriptions ($ 16.99 plan, for example, that is granted a customer rights for 17 hours of streaming media). In January 2008, however, Netflix revoked this restriction, at which point almost all rental-disc customers were entitled to unlimited streaming at no additional cost (however, customers on a limited plan of two DVDs per month ($ 4.99) remained limited to two hours of streaming per month). This change came in response to the introduction of Hulu and Apple's new video rental service. Netflix then subdivides subscriptions to DVD rentals and streaming subscriptions into separate, stand-alone services, where monthly limits on Internet streams are revoked.
The Netflix service plan is currently divided into three levels of pricing; the lowest offer streaming standard definition on a single device, the second allows streaming high definition on two devices simultaneously, and the "Platinum" level allows simultaneous streaming on up to four devices, and 4K streaming on supported devices and Internet connections. HD subscription packages historically cost US $ 7.99; in April 2014, Netflix announced that it would raise the price of this plan to $ 9.99 for new customers, but existing customers would be held under this longer price until May 2016, after which they could lower to the primary-only level at the same time. price, or pay a higher fee for advanced high definition access.
On November 30, 2016, Netflix launched the offline playback feature, which allows users of the Netflix mobile app on Android or iOS to store content on their device in high standard or quality for viewing without an Internet connection. This feature is primarily available in selected series and movies, and Netflix states that more content will be supported by features over time. Netflix will partner with airlines to provide their mobile streaming technology. It will start in early 2018 as part of efforts to get airlines to provide Wi-Fi in better aviation.
History
On October 1, 2008, Netflix announced a partnership with Starz to bring 2,500 new movies and shows to "Watch Live", under Starz Play.
In August 2010, Netflix reached a five-year deal worth nearly $ 1 billion for streaming movies from Paramount, Lionsgate, and Metro-Goldwyn-Mayer. The deal increases Netflix's annual expenses, adding about $ 200 million annually. It spent $ 117 million in the first six months of 2010 on stream, up from $ 31 million in 2009.
On July 12, 2011, Netflix announced that it would split the existing subscription package into two separate plans: one that includes streaming and other DVD rental services. The cost for streaming is $ 7.99 per month, while DVD rentals will start at the same price. The announcement caused panning acceptance among Netflix Facebook followers, who posted negative comments on its walls. Twitter comments soaring negative "Dear Netflix" trend. The company defended its decision during the initial announcement of the change:
"Given its longevity, we think DVDs by mail will have, treating DVDs as an additional $ 2 for our unlimited streaming plan does not make a great financial sense or satisfy those who just want DVDs Create unlimited DVD-by-mail plans (no streaming) at our lowest price, $ 7.99, makes sense and will ensure longevity for our DVD-per-mail offerings. "
In a reversal, Netflix announced in October that the DVD streaming and rental plan will remain branded together.
Disk rental
In the United States, the company provides a fixed monthly fee for DVD and Blu-ray rentals. Customers create rent queues, lists, movies for rent. The films are sent individually through the United States Postal Service from regional warehouses. As of March 28, 2011, Netflix has 58 shipping locations across the United States. Customers can keep disks rented for as long as they want, but there are limitations on the number of discs each customer can have simultaneously across multiple levels. To lease a new disk, the customer must return the previous disk in a measurable reply email envelope. Once accepted, Netflix sends the next available disk in the customer lease queue.
Netflix offers price levels for DVD rentals. On November 21, 2008, Netflix began offering customer leases on Blu-ray discs at an additional cost. In addition, Netflix sells used discs, shipped and billed identically as rented. This service was discontinued at the end of November.
On January 6, 2010, Netflix agreed with Warner Bros.. to delay the release of new releases 28 days before retail, in an effort to help the studio sell physical copies, with a similar agreement involving Universal and 20th Century Fox reached on April 9. , Netflix divides the price of its services. Currently, Netflix disk rental membership ranges from $ 7.99 to $ 19.99/m, including one month free trial and unlimited DVD exchange.
Qwikster
On September 18, 2011, Netflix announced that it would share and change its DVD-per-mail service brand as Qwikster . CEO Reed Hastings confirmed the decision, stating that "we recognize that streaming and DVD in the mail into two very different businesses, with very different cost structures, different benefits that need to be marketed differently, and we need to let each grow and operate independently. "It was also announced that the re-branded service would add to video game rentals. The decision to share services was widely criticized; note that two websites will be autonomous from each other (with ratings, reviews and queues not carrying between them), and will require separate user accounts. Additionally, two websites will require a separate subscription, which means that the DVD-by-mail bundle and streaming service now cost US $ 16 per month rather than $ 10.
On October 10th, 2011, Netflix announced that it has suspended a re-brand revision in response to customer feedback, and that DVD-per-mail and streaming services will continue to operate through a website under the Netflix brand. However, the price increase did not turn around. Netflix stated that it had lost 800,000 subscribers in the fourth quarter of 2011 - a loss partially credited to the poor acceptance of a canceled re-branding.
In March 2012, Netflix confirmed to TechCrunch that they had acquired the DVD.com domain name. By 2016, Netflix has been quietly replacing its DVD-to-mail service brand under the name DVD.com, A Netflix Company .
By 2017, the service still has 3.3 million subscribers, and Hastings plans to keep it for at least five more years. The first quarter of 2018, DVD rentals gave a profit of $ 60.2 million from $ 120.4 million in revenue.
Profile
In June 2008, Netflix announced plans to eliminate its online customer profile feature. Profiles allow one customer account to contain multiple users (for example, spouse, two roommates, or parent and child) with separate DVD quarters, ratings, recommendations, friend lists, reviews and intra-site communications for each. Netflix believes that deleting profiles will improve the customer experience. However, possibly as a result of negative reviews and reactions by Netflix users, Netflix reversed its decision to delete the profile 11 days after the announcement. In announcing the recovery of the profile, Netflix defended its original decision, stating, "Due to the ongoing desire to make our website easier to use, we believe taking features that are used only by a very small minority will help us improve the site for everyone," then explains the reversal: "Listening to our members, we recognize that users of this feature often describe it as an important part of their Netflix experience.Simplicity is only one virtue and certainly can be defeated by utility."
Reintroduction
Netflix revived the "Profiles" feature on August 1, 2013 that allows accounts to accommodate up to five user profiles, which are related either to individuals or thematic events. "Profile" effectively divides the interest of each user, so that each will receive individualized suggestions and add favorites individually. "This is important," according to Todd Yellin, Netflix Vice President of Product Innovation, because, "About 75 percent to 80 percent of what people watch on Netflix comes from what Netflix recommends, not what people are looking for." In addition, Mike McGuire, VP at Gartner, said: "Netflix profiles will provide even more detailed information about customers and their viewing habits, allowing companies to make better decisions about what movies and TV shows are on offer". In addition, profiles allow users to link their respective Facebook accounts, and thus share the queues and recommendations of individual watches, since their addition in March after lobbying Congress to change outdated actions. Neil Hunt, former Chief Product Officer of Netflix, told CNNMoney: "profiles are another way to stand out in the crowded video-stream space", and, "The company says focus group testing shows that profiles generate more views and more engagement".
Hunt says Netflix can connect profiles to specific devices, in time, so customers can skip the step of launching a particular profile every time they log into Netflix on a given device.
Critics of the feature have noted:
- The new profile is created as "empty whiteboard", but view history before profile creations remain profile width.
- People do not always watch Netflix, and media is watched by looking at partners - which tastes may not reflect owners - influences recommendations made for that profile
In response to both of these concerns, users can filter out future recommendations for a given profile by rating the show watched and with ongoing watch habits.
Products
In 2007, Netflix recruited one of the earliest DVR business pioneers, Anthony Wood, to build a "Netflix Player" that allows streaming content to be played live on television rather than a PC or laptop. While the player was originally developed on Netflix, Reed Hastings has finally shut down the project to help encourage other hardware manufacturers to include Netflix innate support. Wood finally launched the player as the first device from Roku Inc. which is now known as a streaming video player, with Netflix serving as a major investor in the new company.
In 2011, Netflix introduced the Netflix button for certain remote controls, allowing users to access Netflix instantly on compatible devices.
Netflix reveals a prototype of a new device called "The Switch" at World Maker Faire New York 2015. "Switch" allows Netflix users to turn off the lights when connected to a smart home light system. It also connects to the user's local network to allow their server to order takeout, and silences someone's phone by pressing a button. Although the device has not been patented, Netflix released instructions on their website, about how to make it at home (DIY). The instructions cover both the electrical structure and the programming process.
Since 2015, the company received significant technical support from the French CNRS regarding compression and video formatting, via CNRS 'Laboratoire des Sciences du NumÃÆ' © rique de Nantes (LS2N). In March 2017 at the Barcelona World Congress for mobile technology, the American company presented the creation of open-source technology from a French laboratory: a compression tool that enables HD video quality with bandwidth requirements below 100 kilos octets per second, 40 times smaller than HD TV and Need compatible with mobile services worldwide.
In May 2016, Netflix created a new tool called FAST to determine how fast a person's internet connection is.
Content
Netflix Originals
"Original Netflix" is content that is produced, produced jointly or distributed by Netflix exclusively on their services. Netflix funded their original shows differently from other TV networks when they signed the project, gave money up front and immediately booked two seasons from most of the series.
In March 2011, Netflix began acquiring original content for its library, beginning with an hour-long political drama House of Cards , which debuted in February 2013. The series was produced by David Fincher, and starring Kevin Spacey. At the end of 2011, Netflix took two seasons of eight episodes of Lilyhammer and the fourth season of the former Fox Arrested Development sitcom. Netflix released a supernatural drama series Hemlock Grove in early 2013.
In February 2013, DreamWorks Animation and Netflix were produced with Turbo FAST, based on the movie Turbo , which aired in July. Netflix has distributed over a dozen other family and children animation shows, including All Hail King Julien , The Mr. Peabody & amp; Sherman Show , Dawn of the Croods , Voltron: Legendary Defenders , and Kulipari: An Army of Frogs .
Orange Is the New Black debuted in streaming service in July 2013. In a rare discussion about the Netflix event ratings, Netflix executives have commented that the show is Netflix's most watched original series. In February 2016, Orange was the New Black updated for the fifth, sixth and seventh season. On June 9, 2017, season 5 aired and the sixth season will premiere on July 27, 2018.
In November 2013, Netflix and Marvel Television announced a five-season deal to produce a live action series of Marvel-focused superheroes: Daredevil, Jessica Jones, Iron Fist, and Luke Cage. The deal involves the release of four 13-episode seasons that culminated in a mini-series called The Defenders . Daredevil and Jessica Jones premiered in 2015. The series Luke Cage aired on September 30, 2016, followed by Iron Fist > on March 17, 2017 and Defenders on August 18, 2017. In April 2016, the Netflix series in Marvel Cinematic Universe expanded further, to include the 13 episode series The Punisher In addition to the Marvel deal, Disney announced that the Star Wars television series The Clone Wars will release its sixth and final season on Netflix, as well as all five previous films and features. Newly released Star Wars content on Netflix streaming service on March 7, 2014.
In April 2014, Netflix signed Mitch Hurwitz and its production developer Mitch Hurwitz and its production company The Hurwitz Company for a multi-year deal to create an original project for the service. The period drama Marco Polo aired on December 12, 2014. The animated comedy show BoJack Horseman aired in August 2014, for a diverse review of the release but garnered widespread critical recognition for the following season.
The science fiction drama Sense8 debuted in June 2015, written and produced by The Wachowskis and J. Michael Straczynski Bloodline and Narcos are the other two series drama that Netflix released in 2015. On November 6, 2015, the first Master of None premiered, starring Aziz Ansari. Other comedy shows premiered in 2015 including Unbreakable Kimmy Schmidt , Grace and Frankie , Summer Hot Basin: First Day of Camp , and W/Bob & amp; David
Netflix continues to dramatically develop their original content in 2016. The supernatural science fiction drama Stranger Things aired in July 2016, the musically-driven drama The Get Down in August , and this year's premiere show includes comedy shows like Love , Flaked , Netflix Presents: The Characters , The Ranch , and Lady Dynamite . Netflix released about 126 original series or movies in 2016, more than any other network or cable channel.
On September 14, 2016, Netflix and 20th Century Fox jointly acquired US distribution rights for Canadian independent drama Two Lovers and Bears after their screenings at the Toronto International Film Festival on September 9, 2016.
Netflix has also invested in distributing exclusive stand-up comedy specials from famous comedians like Dave Chappelle, Louis C.K., Chris Rock, Jim Gaffigan, Bill Burr, and Jerry Seinfeld. In January 2017, Netflix announced all episodes of Seinfeld Comedian at Cars Getting Coffee and season 10 would be their service.
The company has begun producing its own original content internally, such as The Ranch and Chelsea , through the production house of Netflix Studios. Netflix is ​​expected to release 1,000 hours of original content in 2017.
In October 2017, Netflix repeated the goal of having half of its library of original content in 2019, announcing plans to invest $ 8 billion in original content by 2018. There will be a special focus on movies and anime through this investment, with plans to producing 80 original films and 30 anime series. In September 2017, Minister of Heritage MÃ © lanie Joly also announced that Netflix has agreed to make an investment of $ 500 million ($ 400 million) CDN over the next five years in content production in Canada. The company denied that the deal was intended to generate tax breaks.
In November 2017, Netflix announced that it would make its first original Colombian series, to become an executive produced by Ciro Guerra.
Movie and television offerings
Netflix currently has an exclusive TV subscription offer with multiple studios. Pay TV deals provide Netflix exclusive streaming rights while following the traditional pay-TV structure requirements. In 2014, the films cataloged in the Netflix library in the United States include the latest releases of Relativity Media and its subsidiaries Rogue Pictures, as well as DreamWorks Animation, Open Road Films (although this deal expires in 2017; Showtime has received pay TV rights), FilmDistrict , The Weinstein Company (one of its founders, Harvey Weinstein, has been accused of sexual harassment in 2017 (see Harvey Weinstein sexual harassment charges), causing Netflix to withdraw from the 75th Golden Globe Awards with TWC, and ending the Golden Globes partnership with the studio the main mini-films), Sony Pictures Animation, and Walt Disney Studios catalog.
Other distributors who have content licensed for Netflix include Warner Bros., Universal Pictures, Sony Pictures Entertainment, 20th Century Fox, and The Walt Disney Studios. Netflix also holds rights to and re-catalogs for television programs distributed by the Disney-ABC Television Group, DreamWorks Classics, Kino International, Warner Bros. Television, Television 20th, and CBS Television Distribution, along with titles from other companies such as Hasbro Studios, Saban Brands, Funimation, and Viz Media. Previously, the streaming service also holds the right to choose television programs distributed by NBCUniversal Television Distribution and Sony Pictures Television. Netflix also previously reserved the right to select titles from the classic distributors of The Criterion Collection, but these titles were withdrawn from Netflix and added to the Hulu library.
Epix signed a five-year stream agreement with Netflix. During the first two years of this agreement, the first-run content and the Epix's back catalog are exclusive to Netflix. Epix movies will come to Netflix 90 days after their premiere in Epix. However, the exclusivity clause ended on September 4, 2012, when Amazon signed an agreement with Epix to distribute its titles through the Amazon Video streaming service. These include films from Paramount, Metro-Goldwyn-Mayer and Lionsgate.
On September 1, 2011, Starz broke off talks with Netflix to update their streaming settings. As a result, the collection of Starz movies and series was removed from Netflix on February 28, 2012. The titles available on DVD are not affected and can still be obtained from Netflix via their DVD-to-mail service. However, the movie of choice aired on Starz continues to be available on Netflix under license from respective television distributors.
Netflix also negotiates to distribute animated movies from Universal that HBO rejects, such as The Lorax , ParaNorman , and Minion .
On August 23, 2012, Netflix and The Weinstein Company signed a multi-year production agreement for the RADiUS-TWC film. Later that year, on 4 December, Netflix and Disney announced an exclusive multi-year agreement for the first US television subscription rights to live animated and live-action Walt Disney Studios, available on Netflix beginning in 2016. However, classics like > Dumbo , Alice in Wonderland and Pocahontas immediately available after finishing the deal. The live-to-video release was made available in 2013. The agreement with Disney is scheduled to expire in 2019, as the company is preparing to launch a new streaming service that will bring all Walt Disney Pictures, Marvel Studios, and Lucasfilm releases. Netflix will retain the right to continue streaming the generated Marvel series for the service. With Disney-Fox merging, movie and TV titles from 20th Century Fox are likely to follow after their deal with Netflix ends, except for Two Lovers and Bears, which is likely to retain the US streaming rights as Fox and Netflix together -give the US distribution rights for the film.
Time Warner CEO Jeff Bewkes in 2011 welcomed Netflix's ability to monetize old content that previously was not making money for media companies. On January 14, 2013, Netflix entered into an agreement with Time Warner's Turner Broadcasting System and Warner Bros. Television to distribute Cartoon Network, Warner Bros. Animation, and Adult Swim content, as well as TNT Dallas , beginning in March 2013. The rights to these programs, previously held by Amazon Video, were given to Netflix soon after their deal with Viacom for streaming programs Nickelodeon and Nick Jr. ends. However, the Cartoon Network ratings fell 10% in Netflix households, and many of the channel's events and Adult Swim were removed in March 2015. However, most of these events were added to Hulu in May of the same year.
In Canada, Netflix holds pay-TV rights for movies from Paramount, DreamWorks Animation and 20th Century Fox (shared with The Movie Network), distributes all new content from the studio eight months after its initial release. In 2015, the company also purchased the rights of Canadian Pay TV for Disney movies.
In 2014, opinion blogger Felix Salmon writes that Netflix can not "pay for content that most customers want to watch." He cites as evidence of the loss of the company's right to stream several major movies. According to journalist Megan McArdle, the loss of these films is very problematic for the company; in particular, he said that "the [Netflix] movie library is no longer really a good substitute for good movie rentals".
Netflix also began acquiring third-party movie distribution rights in 2017 to 2018. One of its first acquisitions was The Cloverfield Paradox film, which Netflix had acquired from Paramount Pictures in early 2018, and launched on February 4th 2018, shortly after airing its first trailer during Super Bowl LII. While the film was critically criticized, analysts believe that the purchase of movies by Netflix helped make the film instantly profitable for Paramount compared to more traditional theatrical releases, while Netflix benefited from the surprises it uncovered. Other films obtained by Netflix include international distribution for Paramount's Annihilation , and the global distribution of Universal's Extinction .
Producer and distributor
Saat Ini
- 20th Television, 20th Century Fox Television
- Aniplex of America
- BBC Earth
- CBS Corporation, CBS Television Studios
- Animasi DreamWorks
- Funimation
- Hasbro Studios
- Kino International
- NBCUniversal, Universal Television
- Merek Saban
- Gambar Universal
- Viz Media
- Warner Bros. Pictures, Warner Bros. Television
- Gambar Paramount
Mantan
- Disney
- Lionsgate
- Metro-Goldwyn-Mayer
- Buka Film Jalan
- Relativitas Media
- Perusahaan Weinstein
- Sistem Penyiaran Giliran
Game video
In June 2018, Netflix announced a partnership with Telltale Games to provide their streaming adventure games through the service. The game will be customized to resemble the existing interactive narrative story that Netflix has to offer, allowing simple control over the television remote. The first game expected to arrive in 2018 is Minecraft: Story Mode . In addition to this partnership, Telltale will produce a video game Stranger for more traditional game platforms.
Device support
Compatible devices with the Netflix streaming service include Blu-ray Disc players, tablet computers, mobile phones, high definition television receivers (HDTV), home theater systems, decoders and video game consoles.
4K streaming requires 4K compatible devices and displays, both of which support HDCP 2.2. The 4K stream on personal computers requires hardware and software support from Microsoft PlayReady 3.0 digital rights management solutions, which require a compatible CPU, graphics card, and software environment. Currently, this feature is limited to the 7th generation Intel Core CPU and AMD Ryzen APU or later, Windows 10, Nvidia Geforce 10 series and AMD Radeon 400 series or newer graphics cards, and runs through the Microsoft Edge web browser, or Netflix UWP application.
Sales and marketing
During Q1 2011, sales and rental of DVDs and Blu-ray discs fell by about 35%, and disc-packaged sales fell 19.99% to $ 2.07 billion, with more money being spent on subscriptions than in-store rentals. The decline is due to the increasing popularity of Netflix and other streaming services.
In July 2012, Netflix employs Kelly Bennett - former Vice President of Interactive Marketing, Worldwide Marketing Warner Bros - to become the new Chief Marketing Officer. It also filled vacancies on Netflix that had been vacant for more than six months when their previous CMO Leslie Kilgore left in January 2012.
The Netflix website has 117.6 million subscribers by 2018, with 8.3 million added in the fourth quarter of 2017. On January 28, 2018, the Netflix website ranks the 30 most-traded websites in the world and the most numerous websites traded in the United States..
Netflix has a Twitter feed, which is used to tweet about new and upcoming events that include hashtags to encourage their audience engagement to not only watch the show but also contribute to the hashtag itself.
International expansion
Starting December 2017, Netflix officially supports 22 languages ​​for user interface and customer support purposes: Arab (Modern Standard), Bulgarian, Chinese (Simplified and Traditional), Danish, Dutch, English, Suomi, French, German, Greek, Hebrew, Italian , Japan, Korea, Norway (BokmÃÆ'  ¥ l), Poland, Portugal (Brazil and Europe), Romania, Spain (Castile and Latin America), Sweden, Thailand and Turkey.
Netflix has experienced political controversy for some of its international productions, including Mechanism , Fauda and Amo .
Competitors
Netflix's success is followed by the establishment of many other DVD rental companies, both in the United States and abroad. Walmart started an online rental service in October 2002 but left the market in May 2005. However, Walmart later acquired the Vudu rental service in 2010.
Blockbuster Video entered the US online market in August 2004, with a monthly subscription service of $ 19.95 (equivalent to $ 25.85 in 2017). This sparked a price war; Netflix has upgraded its popular three-disc package from US $ 19.95 to US $ 21.99 shortly before the launch of Blockbuster, but in October, Netflix reduced this fee to US $ 17.99. Blockbuster responded with prices as low as US $ 14.99 for a while, but, in August 2005, the two companies set the same rate. On July 22, 2007, Netflix lowered the price of its two most popular packages by US $ 1.00 in an effort to better compete with Blockbuster's online offerings. On October 4, 2012, Dish Network canceled plans to make Blockbuster a Netflix competitor. (Dish bought Blockbuster Ill, LLC in 2011 and will continue to license the brand name to the franchise location, and keep the streaming video service "Blockbuster on Demand" open.)
In 2005, Netflix cited Amazon.com as a potential competitor, who until 2008, offered online video rentals in the UK and Germany. The business arm is eventually sold to LoveFilm; However, Amazon then bought LoveFilm in 2011. In addition, Amazon is now streaming movies and television shows through Amazon Video (formerly Amazon Video On Demand and LOVEFiLM Instant).
Redbox is another competitor that uses a kiosk approach: Instead of sending DVDs, customers take and return DVDs at self-service kiosks located in metropolitan areas. In September 2012, Coinstar, the owner of Redbox, announced plans to partner with Verizon to launch Instant Redbox by Verizon at the end of 2012. In early 2013, Instant Redbox by Verizon begins release limited beta of its services, which critics describe as "No Netflix killer" for "glitches [and] lackluster selection."
CuriosityStream, a premium, ad-free subscription-based service launched in March 2015 similar to Netflix but offers strict nonfiction content in science, technology, civilization, and the human spirit, has been dubbed the "new Netflix for non-fiction".
Hulu Plus, such as Netflix and Amazon Prime Instant Video, "sign their own offer for exclusive and original content," requires Netflix "to not only continue to attract new subscribers, but also keep the existing ones happy."
Netflix and Blockbuster mostly do not offer pornography, but some "adult video" subscription services are inspired by Netflix, such as SugarDVD and WantedList.
In Australia, Netflix competes with several local streaming companies, mainly locally operated services, Stan and Quickflix. In the Nordic countries, Netflix competes with Viaplay, Nordic HBO, and C More. In Southeast Asia, Netflix competes with HOOQ, Astro On the Go, Sky on Demand, SingTel TV, HomeCable OnDemand, and iflix. In New Zealand, Netflix competes with local streaming companies including New Zealand Television (TVNZ), New Zealand Mediaworks, Sky Network Television, Lightbox, Neon and Quickflix. In Italy, Netflix competes with Infinity, Now TV, and TIMvision. In South Africa, Netflix competes with Showmax. In the Middle East, Netflix competes with Starz Play Arabia.
In Mexico, when Televisa launched Blim's own streaming service, it was heavily criticized for not understanding the millennial generation, Netflix itself also criticized the poor quality of production content made by Televisa.
Awards
On July 18, 2013, Netflix earned the first Emmy PrimeTime Prize nomination for an online online TV program that is online only at the 65th Primetime Emmy Awards. Three of its web series, Arrested Development
On December 12, 2013, the network won six Golden Globe Award nominations, including four for House of Cards. Among the nominees was Wright for the Golden Globe Award for Best Actress - TV Drama Series for her role as Claire Underwood, which she won at the 71st Golden Globe Awards on 12 January. With the award, Wright became the first actress to win the Golden Globe for the online web television series only. It also marks Netflix's first major acting award. House of Cards and Orange is New Black also won the Peabody Awards in 2013.
On July 10, 2014, Netflix received 31 Emmy nominations. Among other nominees, House of Cards received a nomination for Outstanding Drama Series, Outstanding Directing in Drama Series and Extraordinary Writing in Drama Series. Kevin Spacey and Robin Wright were nominated for Best Actor and Best Actress in the Drama Series. Orange is New Black is nominated in the comedy category, earning nominations for Outstanding Comedy Series, Outstanding Writing For A Comedy Series and Outstanding Directing For A Comedy Series. Taylor Schilling, Kate Mulgrew and Uzo Aduba were each nominated for the Top Achievers in the Comedy Series, Outstanding Supporting Actress in Comedy Series and Extraordinary Guest Actress in Comedy Series (the latter is for the repetitive Ado role in the first season, since she is promoted to the regular series for the second season of the event).
Netflix got the lion's share of the 2016 Emmy award nominations among its rivals, with 16 major nominations. However, the streaming event received only 24 nominations from a total of 139, down significantly behind the cable. 16 Netflix nominees are: House of Cards with Kevin Spacey, A Very Murray Christmas with Bill Murray, Unbreakable Kimmy Schmidt , Master from None , and Bloodline .
Strangers received 19 nominations at the 2015 Primetime Emmy Award, while The Crown received 13 nominations.
In April 2017, Netflix was nominated for Broadcasters of the Year in the Media Diversity Awards in the UK.
In December 2017, Netflix was awarded the PETA Best Company of the Year to promote animal rights films and documentaries such as Forks Over Knives
At the 90th Academy Awards, held on March 4, 2018, Netflix won an Oscar for Best Documentary Features for the movie Icarus. During his backstage welcome, director and writer Bryan Fogel said that Netflix has a "single". directly changed the documentary world. " Icarus had her first appearance at the 2017 Sundance Film Festival and was bought by Netflix for $ 5 million, one of the biggest deals ever for non-fiction movies.
Finance and revenue
2010
In 2010, Netflix's share price increased 219% to $ 175.70 and added eight million subscribers, bringing the total to 20 million. Revenue jumped 29% to $ 2.16 billion and net profit rose 39% to $ 161 million.
2011
In April 2011, Netflix was expected to earn $ 1.07 per share in the first quarter of 2011 with revenues of $ 705.7 million, an enormous increase compared to a year earlier profit of 59 cents at $ 493.7 million, according to a survey 25 analysts. surveyed by FactSet Research.
At its peak, in July 2011, Netflix shares traded for $ 299. Following customer dissatisfaction and resulting in customer losses after the announcement by Hastings CEO that streaming and DVD rentals will be charged separately, leading to higher prices for customers who want both ( on September 1), and that DVD rentals will be separated as Qwikster subsidiaries (on September 18), share prices fell sharply, to about $ 130. However, on October 10, 2011, plans to split the company were canceled. The reason is that "two websites will make things more difficult", he stated on the Netflix blog. On November 22, Netflix's share fell, as stock prices fell as much as 7%. As of December 2011, as a consequence of its decision to raise prices, Neflix has lost more than 75% of the total value of the summer. Describing their business model as "broken", Wedbush downgraded Netflix's share to "underperforming", equivalent to sales.
2014
In May 2014, Netflix increased fees for UK customers by Ã, Â £ 1. Price increases immediately apply to new customers, but will be delayed for two years for existing members. Netflix implements a similar increase in the United States ($ 1 increase) and Eurozone (increase of EUR1). According to Forbes, Netflix can add about $ 500 million in annual additional revenue in the US alone by 2017 with this step "and" about $ 200-250 million in additional revenue from price changes in the international market ". However, Felix Salmon of Reuters is very critical about Netflix's financial future, and notes that "every time Netflix builds profit margins, studios will only raise their prices until the margin is gone."
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In April 2016, Netflix announced it would end loyalty levels in certain countries for subscribers who continue to subscribe before prices rise. Netflix spends about $ 5 billion on original content in 2016; compared to 2015 revenues of US $ 6.77 billion (2015).
Legal and controversial issues
In 2004, Netflix was sued for false advertising in relation to the claim of "unlimited rentals" with "one-day delivery".
By 2015, Netflix is ​​involved in an international copyright lawsuit involving the Italian film 1948 Bicycle Thief .
Netflix is ​​sued in 2016 for notifying customers in marketing materials that "will not increase the price of monthly subscriptions as long as the customer maintains a continuous subscription service," but announces that it will "gradually end this grandfathering for the remainder of 2016, with members our longest long term benefits. "Thus, in line with class action," Netflix has breached its contract with this customer by unilaterally increasing the monthly subscription price. "
The Netflix-Original film is not allowed to play in competitions at the 2018 Cannes Film Festival because of the rules that require competition films to be released in French theaters, artistic director Thierry Fremaux said to The Hollywood Reporter; while they will be allowed to screen in Cannes, they will not be eligible to compete. As he told the previous magazine, "The Netflix people love the red carpet and want to be present with other movies, but they understand that the harshness of their own model is now the opposite of us."
User information
Effects and inheritance
The advent of Netflix has influenced the way viewers watch content broadcast on television. Netflix's CPO Neil Hunt pointed out that because the internet allows users the freedom to watch the show at their own pace, an episode does not need cliffhangers to tempt the audience to continue to set in week after week, as they can only binge straight into the next episode. Netflix has allowed creators to deviate from traditional formats that force 30 minutes or 60 minutes once a week once a week, which is claimed to give them an advantage over the network. Their model provides platforms that allow various running times per episode based on the story line, eliminating the need for week to week recaps, and not having a fixed idea of ​​what "seasons" are. This flexibility also allows Netflix to maintain it until it finds its audience, unlike traditional networks that will quickly cancel the show if it can not maintain a stable ranking.
Netflix has deviated from the traditional production required of a pilot episode to assign characters and create arbitrary cliffhangers to prove to the network that the concept of the event will succeed. Kevin Spacey spoke at the Edinburgh International Television Festival about how the new Netflix model is effective for House of Cards production, "Netflix is ​​the only company that says, 'We believe in you.We've run our data, and it tells us that our viewers will watch this series. "Although traditional networks do not want to risk millions of dollars for shows without first seeing a pilot, Spacey shows b
Source of the article : Wikipedia
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