Come on Moving! is a public health campaign in the United States, led by Michelle Obama, wife of President Barack Obama. The campaign aims to reduce obesity and promote healthy lifestyles in children.
The initiative has the initial goal of "solving the obesity challenge of childhood in one generation so that children born today will reach adulthood with healthy weight." Let Move seek to reduce obesity to 5% by 2030.
Video Let's Move!
History
The campaign was announced on February 9, 2010 by Michelle Obama. He indicated the campaign would encourage healthy meals in schools, better labeling of food and more physical activity for children. On the same date, Obama signed a presidential memorandum that created the Task Force on Childhood Obesity to review current programs and develop national action plans. The Task Force reviews policies and programs related to child nutrition and physical activity. He hopes to create change through a national action plan with five goals:
- Creating a healthy start for children
- Empower parents and caregivers
- Provide healthy meals at school
- Improve access to healthy and affordable food
- Increase physical activity
The White House Task Force hopes to reduce child obesity by five percent by 2030.
A song, "Move Your Body", was released to promote a campaign called Let's Move! Flash Workout. The song was by Beyoncà ©  © and Swizz Beatz, and the video was filmed in the school cafeteria where BeyoncÃÆ' © danced with the children.
The initiative was led for several years by Sam Kass, the personal chef for Obama who became the first White House Senior Policy Advisor on Nutrition. He succeeded in 2015 as Executive Director of the Move! and Senior Policy Advisor on Nutrition by Debra Eschmeyer, co-founder of FoodCorps.
Since Let's Move's initiative is a collaboration of many government agencies and private entities, it does not have full-time employees. Heads of departments, business executives, volunteers, teachers, legislators, and others carry out the mission and objectives of the Move Move along with their major work obligations. Michelle Obama is the main spokesperson and promoter, but she has no staff solely dedicated to implementing Let's Move initiatives.
Maps Let's Move!
Childhood obesity
Body mass index (BMI) is a measure of body weight in relation to height which can help determine weight status. In children, the Centers for Disease Control and Prevention (CDC) determines that a child is overweight if he is above the 85th percentile and lower than the 95th percentile and is obese if at or above the 95th percentile.
The CDC suggests that there are several factors that may contribute to childhood obesity: genetic factors; behavioral factors including energy intake, physical activity and sedentary behavior; and environmental factors. Obesity and obesity pose many risks and potential consequences: psychological; cardiovascular disease; among the additional risks including asthma, liver steatosis, sleep apnea, and type 2 diabetes. Currently almost one in five children in the US between the ages of 6-19 are obese, and one in three are overweight. The childhood obesity rate tripled from 1980-1999 created an epidemic and a generation in which children may have shorter life spans than their parents.
The Let's Move! The initiative focuses on the reform of behavioral factors and environmental factors by focusing on an active lifestyle and healthy eating through community involvement, including but not limited to schools, parents, workplaces and healthcare providers.
Nutrition
To promote a healthy diet, the Let's Move initiative! emphasizes nutrition information, "icons" of next generation foods, nutrition labeling of foods, and has pediatricians as partners. The United States Department of Agriculture (USDA) presents its Mobile Food selections guide on a web page called MyPlate, located at ChooseMyPlate.gov. The guides take the form of "half of whole grains eaten to whole grains" and 37 nutritional tips. Let's Move! also provides nutritional information to consumers through the "New Boxing and Food Administration (or FDA) Labeling Initiative" and "New Menu Labeling Terms and Vending Machine".
Come on Moving! encourage healthy eating habits to be promoted by family, school, and community. Come on Moving! urge mothers to eat healthier during pregnancy and offer links to special "MyPyramid Plan of Moms" so they can create a personalized and healthy diet. The initiative also provides guidelines for parents to organize and promote healthy eating habits for their entire family and children. In order to eat healthy to be promoted at school, Let's Move! promote Healthy School Challenge of USDA Healthus.
The HealthierUS School Challenge (HUSSC) is a voluntary initiative established in 2004 to identify schools participating in the National School Lunch Program which has created a healthier school environment through the promotion of nutrition and physical activity.
In February 2010, First Lady Michelle Obama introduced Let's Move!, Combining the HealthierUS School Challenge into her campaign to improve the generation of healthier children. At that time, monetary incentive rewards became available for each level of the HUSSC award: Bronze, Silver, Gold, and Gold Awards.
Random House Publishers say Michelle Obama will write a book in the White House gardens, and her family's favorite healthy cooking ideas.
Community engagement
In order to Get Moving to work effectively, the community needs to be involved. Schools need to implement health programs. Parents need to teach their children healthy habits. The following sections describe how organizations and businesses engage in this national movement.
Chef Move to School
Chefs Move to Schools was founded in May 2010 as part of Let's Move First Lady Michelle Obama's campaign. Chefs Move to Schools program is a nationwide effort to teach cooking skills to schoolchildren and invites them to try new healthy food choices. Professional chefs volunteer a certain amount of time to cook with students and/or to help train school workers about how to prepare and provide food in a healthier way. On February 2, 2012 about 3,500 schools partnered with professional chefs in an effort to educate students about a healthier diet in an entertaining and exciting way.
The program is also a character led by Chef Sam Kass, assistant chef at the White House and Senior Policy Advisor for Healthy Food Initiatives. Network Food star Rachael Ray has also publicly supported the program and has encouraged children to be involved in the kitchen on the episode of his show Rachael Ray . Other partners of the program include the School Nutrition Association, the American Culinary Federation, Cooking Grounds, US Department of Agriculture, Culinary Trust, Partnership for a Healthier America, Cornell University, Philip Lempert Supermarket Guru, Harvard School of Public Health, , and the Food Service Management Institute.
The chef can sign up to participate in the program on the website at the official Chefs Move to Schools website to be matched with the school in their area. They can choose any or all of their interests: help plant school parks, teach children about healthier life in the classroom, help officials to develop lunchtime menus at school, and train students about cooking skills in the kitchen. In applications, chefs are also required to provide information about their qualifications and training. Chefs are asked to determine how many hours they can devote to the program and which days of the week they can volunteer. These profiles are matched with other profiles created by the school to become an official partnership. Once the partnership is established, Chefs Move to Schools provides schools and chefs with resources to help them get started and help guide both sides through a successful process.
Business Engagement
Private businesses have also decided to make changes to improve healthy habits for children. For example, Disney now requires that all food sold and advertised should follow nutritional guidelines to increase consumption of fruits and vegetables while reducing the number of calories. Also, Walgreens, Superval, and Walmart have announced building or expanding stores in areas that have limited access to healthy food. Another example is the US Olympic Committee. In 2012, members provide free athletic classes or low cost to children. These are just a few of the many examples of how societies jump to help improve the lives of children across the country.
Physical activity
The CDC recommends that children engage in an hour or more of physical activity on a daily basis. It states that children must perform three different types of activity: aerobic activity, muscle strengthening, and bone strengthening.
Come on Moving! looks to promote physical activity through family, school, and community support and cooperation. In children, the initiative states, "Those who feel supported by friends and family or surrounded by others interested in physical activity are more likely to participate." Come on Moving! also provides some guidance for schools to promote physical activity, including strong physical education programs, and demonstrate subsidization of these guidelines with some government programs. Guidelines that can increase physical activity in the community are also described on the Let's Move website! .
Impact evaluation
The Centers for Disease Control publishes obesity rates broken down by age group. The report found that between 2009 and 2012, the rate of obesity fell 3.7 percentage points among children aged 2-5 years, down 0.3 points among those aged 6-11 years and an increase of 2.1 points between those aged 12-19 years. By 2015, the rate of obesity in children has not changed much since 2008, but has declined significantly among the youngest children; the exact impact that Let's Move! have on this trend is uncertain.
The main concern on the Let's Move program is that the program does not evaluate itself, nor does it document how much money is spent. This allows programs such as the Centers for Disease Control and other independent organizations to evaluate whether Let's Move make a difference. This has led critics and supporters to find it difficult to improve the program without measurement, and the program has no understanding of the impact. Let's Move will benefit tremendously from collecting its own group to go through steps to evaluate how its program affects the country. It should be evaluated on two main indicators: improving healthy child feeding and increasing childhood physical activity.
Collaboration
Let's Move face challenges: effective coordination between all involved agencies, corporations, nonprofits, and levels of government. Susanna Campbell, an international relations scholar, and Michael Harnett, an international business professional, conduct research and discuss coordination barriers, key coordination concepts, and recommendations to improve coordination. Rodrigo Serrano also provides insight into creating incentive programs to improve coordination.
The sovereign organization and the people within it are responsible first to the organization and secondly for coordination efforts. Conflict can arise when the objectives of the coordination process are not aligned with the agency's main objectives. If there is an urgent problem to solve, it acts as its own incentive for coordination as long as the problem involves the possibility of finding a coordinated solution. Of all the proposed incentive programs, incentive systems involving recognition may be the most effective and efficient. Agencies and organizations associated with Let's Move can receive awards as a result of making a positive impact in accordance with Let's Move's objectives and mission. The organization can report its impact to the Task Force, and Michelle Obama can recognize the organization that is most involved and has the greatest impact. This award will also help to remind the organization of the importance of working together to solve the problem of childhood obesity.
Let's Move can also improve the coordination process by setting up clear field officers in their respective organizations and asking them to report to central authority figures, such as Task Force on Childhood Obesity. Improved coordination process will ensure every organization or institution is responsible and there is no overlap or redundancy
Achievements
- 597 museums and parks in all 50 states have signed up to offer an active exhibition and healthy food choices as part of Let's Move! Museums and Gardens.
- The Department of Defense is updating their nutritional standards to include more fresh fruits, vegetables, whole grains, lean meats, and low-fat dairy products with every meal for troops. Walmart lowered the cost of fruits, vegetables and grain products by $ 1 billion in 2011. They also promised to work with producers to remove trans fats and remove 10% sugar and 25% sodium in their diets sold at 2015.
- Birds Eye is committed to spending at least $ 2 million annually over three years for marketing and advertising efforts designed to encourage children to consume and enjoy vegetables, including 50 million coupons to promote vegetables.
- The First Lady works with the US Tennis Association to build or update more than 6,200 children's tennis courts nationwide, enroll more than 250,000 children to complete their PALA, and train 12,000 trainers to help children learn tennis. >
- Blue Cross Blue Shield Association is funding road closures, called "Play Streets," to create a safe place for kids and families to run, walk, cycle, or play outside freely without traffic. In 2013, at least four Play Streets per city/city in 10 cities/cities across the country will be funded.
- The Presidential Council for Fitness, Sports and Nutrition updates the Teen Fitness Fitness Challenge of the President to reflect on the latest science on children's health and promote an active and healthy lifestyle rather than athletic performance and competition. The new President's Youth Fitness Program is a school-based voluntary program that assesses student's fitness-based health and helps them evolve over time. The new program will be implemented in 25 percent of US schools by the end of 2013, and 90 percent of US schools by 2018.
- The Partnership for a Healthier America works with 157 hospitals to provide healthier options to patients and on-site cafeterias.
- Through the Healthy School Challenge, more than 5,000 schools now meet high standards of nutrition and fitness. Walgreens, Supervalu, Walmart, and some regional merchants announce a commitment to build or expand 1,500 stores in communities with limited access or without access to healthy food. This initiative will provide access to fresh food to approximately 9.5 million people who currently have limited access. In California alone, the Fresh Works Fund has committed $ 200 million to this effort to improve access to healthy food.
- First Lady launches MyPlate and MiPlato, an easy-to-understand icon to help parents make healthier choices for their families. More than 6,100 community groups and 100 national and corporate organizations have partnered with the USDA to provide families across the country with access to this vital nutritional information.
Come on Moving! Flash Workout
Let's Move! Flash Workout is a 2011 initiative by BeyoncÃÆ' Â © in collaboration with Michelle Obama, and the National Announcers Education Foundation to help improve her campaign against obese children.
BeyoncÃÆ' Â © rework back "Get Me Bodied" and rename it "Move Your Body" to Let's Move! Flash Workout Initiative . Spanish versions are also created. The lyrics are diverted to fit the cause.
The new lyrics include the line: "Do not just stand there on the wall, everyone just moves your body, move your body, move your body." This song is a step-by-step flash style dance exercise that combines hip hop, Latin and dancehall movements with traditional exercises. On April 9, 2011, an instructional video featuring a group of dancing teens for "Move Your Body" was released online. After a few days Beyoncà © © has said that he "will record a regular version of his own practice" to show the children how it is done by photographing a new music video featuring a series of fun exercises to accompany the track. On April 26, 2011, BeyoncÃÆ' © released a video of its own version of the exercise routine. Regarding the campaign, BeyoncÃÆ' © stated:
I am happy to be part of this effort that handles the public health crisis. First Lady Michelle Obama deserves credit for addressing this matter directly, and I commend the NAB Education Foundation for trying to make a positive difference in the lives of our schoolchildren.
"Move Your Body"
BeyoncÃÆ' Â © reworked the original "Get Me Bodied" (2007) into what has been described as a "child-friendly" song titled "Move Your Body" in 2011. The choreography was created by Frank Gatson, who also created the choreography for "Single Ladies (Put a Ring on it) ".
On April 9, 2011, an instructional video featuring a group of dancing teens for "Move Your Body" was released online. After a few days, Beyoncà ©  said he would "record a regular version of his own practice" to show the children how it was done by shooting a new music video featuring a series of fun exercises to accompany the track. On April 26, 2011, BeyoncÃÆ' © released a video directed by Melina Matsoukas to "Move Your Body". In the video, students join BeyoncÃÆ' © to do the choreography by Frank Gatson. In choreography, Beyoncà © Ã… © and the students "a mixture of salsa, dancehall, and men running." The music video for "Moving Your Body" takes place as a flash mob for four minutes. The video begins at lunchtime in a place that looks like a junior cafeteria. Everything is the status quo until Beyoncà © ©, wearing shorts and green knee-high socks, entering the cafeteria door to start the song. Upon entering Beyonce, all the kids jumped onto their feet, following as BeyoncÃÆ' memimpin led the group through all kinds of dances.
The instructional videos are distributed to participating schools across the country on May 3, 2011, during 'dance-in'. BeyoncÃÆ'  © is on P.S. 161 high schools in Harlem on a certain date. He teaches students the movement of the video "Move Your Body". BeyoncÃÆ'  © appeared in many gyms to please his young fans, who danced next to him and took photos. Lauretta Charlton from Black Entertainment Television (BET) gave a positive review video stating that "It is impossible to watch without wanting, well, move your body." Nicole James of MTV Buzzworthy showed great interest in the video and her message, stating that Beyoncà ©  © made the hearts of children pumping, "in more ways than one". Genevieve Koski from The A.V. Club added that "if anyone can help curb the obesity issue of the nation's children, it is the galvanizing power of BeyoncÃÆ' © Knowles dancing", and further praises how "a group of cute kids [are] doing Running Man and The Dougie in the cafeteria with BeyoncÃÆ' ©. "
See also
- Americans: The White House Kitchen Story and Garden Gardens across America
- Every Child in the Park
- Songs for a Healthier America (2013)
- White House Kitchen Garden
References
External links
- Official website (offline)
- An archived version of the official website
- choosemyplate.gov (is mypyramid.gov)
- Food and Nutrition Service
- Chef Move to School
Source of the article : Wikipedia
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