Better Houses and Gardens Real Estate LLC is an international real estate company that started operations in July 2008.
Better Homes and Gardens Real Estate is an independent business franchise to operate within its network.
Video Better Homes and Gardens Real Estate
Riwayat Merek
In 1978, Meredith Corporation, one of the leading media and marketing companies and publishers of Better Homes and GardensÃ,® magazine, launched Better Homes and Gardens which first Ã,® Real Estate Services. Meredith owned and operated the Real Estate Service from 1978 to 1998. Meredith sold the real estate business in 1998 to GMAC Home Services Inc., a subsidiary of GMAC Financial Services, while still maintaining a Better Home and Garden Name. GMAC is granted the right to use the Good Home and Garden Name Ã,® up to 10 years after the sale, after which it is phased out.
In October 2007, Meredith Corporation granted Realogy the right to license the name of Better Homes and Gardens and related trademarks for 100 years. Realogy re-launched the Better Homes and Gardens franchise network on July 1, 2008 and named Sherry Chris, then COO of Coldwell Banker, CEO and president of the newly launched company.
Better Homes and Gardens Real Estate is the fifth residential real estate brand launched by Realogy.
Maps Better Homes and Gardens Real Estate
Affiliate
The Better Homes and Gardens Real Estate Network consists of independently owned and operated franchises. This network includes several large companies.
This network has grown substantially since it was reintroduced in 2008 and extended to Canada in 2011. Better Houses and Parks Real Estate Company offices are based in Madison, New Jersey. Currently, the franchise has hundreds of offices and thousands of affiliated real estate agents located across the US and Canada.
Culture
Better Homes and Gardens Real Estate has five core values ​​represented by the PAIGE acronym: passion, authenticity, innovation, growth and excellence.
When the brand was relaunched in 2008, CEO Sherry Chris announced a clear focus for Better Homes and Gardens Real Estate on tools, technologies, and services. This includes the ability for broker and agent affiliates to access PinPoint, an exclusive program that provides access to Meredith's consumer database interacting with the Better Homes and Gardens brand through Meredith's magazine, website and other brands.
In 2010, Better Homes and Gardens Real Estate launched a "Beta Brokerage", a competing brokerage business model listed and detailed on the Better Homes and Gardens Real Estate blog, for example "brokerage (which) has been influenced by time and renovated themselves to fulfilling the future, "said Chris. These brokers collaborate to provide information about their marketing tactics, consumer outreach, business practices, and more.
Recognition
By 2015, Better Homes and Gardens Real Estate is ranked 14th in The Learning! 100 for real estate training and education platform for new talent attraction.
CEO Sherry Chris has also received many awards for Better Homes and Gardens Real Estate, including the Inman Inverter 2010 of the Year.
References
External links
- Website
Source of the article : Wikipedia
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