LeapFish

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LeapFish.com is a search aggregator that picks results from other portals and search engines, including Google, Bing and Yahoo !, as well as search engines blogs, videos etc. It is a registered trademark of Dotnext Inc., launched on 3 November 2008.

Video LeapFish

Product mission and concept

Pleapton's Pleasureton-based Dapnext Inc's Leapfish Incarnation focuses on advertising sales through a telemarketing team of 80 sellers utilizing a so-called single experience to search for and share traditional and real-time content.

Maps LeapFish

History

The LeapFish.com domain was originally home to a domain name valuation service created by Jeremy Harris in 2006; it was purchased in 2008 and renamed its brand to Meta Search Engine.

Leapfish (company) was launched in November 2008 and included three top search engines (Google, Yahoo !, Direct Search) as well as other tools like YouTube, Amazon and Yahoo! Answer.

Leapfish released its final version in November 2009. This update includes features such as traditional and real-time search, customizable homepages, interactive widgets, and social media integration.

On February 12, 2012, the leapfish.com domain has been sold.

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Features

• Real time search
• Search-meta - LeapFish retrieves its search results from other portals and merges them into a single page. Results from Google, Yahoo, and Bing are displayed on the page as well as images, videos, news, Yahoo! answers, shopping, publications, and blogs.
• Customizable homepage - LeapFish offers customizable homepage for its users, similar to iGoogle.
• Sharing Bar - Outbound links from LeapFish search results will show a "sharing bar" at the bottom of the page that lets users link pages to social sharing sites.
• Profile page - LeapFish gives users space to display social information like Tweets, YouTube Videos, Blog Entries, and Flickr images.
• Widgets - Provide non-web page results (such as multimedia or news articles) in the form of widgets.
• LeapFish offers affiliate applications for website owners.

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Ads

LeapFish's main advertising program allows business owners to display permanent ads at the top of search results pages. Ad space is provided by buying keywords from the advertiser's choice. The space was sold through aggressive telemarketing with the promise that the space could be sold at potentially increased prices in the future.

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Domain assessment

Before purchased by Dotnext Inc., LeapFish is home to the domain name valuation service. In addition to its search tool, the new LeapFish provides domain valuations with a scoring system. In addition to ratings, LeapFish provides domain information such as Traffic Rankings and Unique Visitors from Compete.com.

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Controversy

Incarnation Dotnext Inc. from leapfish.com has mixed receipts from users of sitepoint forums, from bloggers and other regular web users.

On February 3, 2009, the online blog TechCrunch posted evidence of a LeapFish sales representative who deliberately misused Google's pay per click model against potential customers. Ben Behrouzi, CEO of LeapFish's parent company, DotNext, confirmed the actions of sales representatives, but announced that the representative was no longer employed by the company.

The company has also been accused of astroturfing and spamming.

Unlike other search engines, like Google or Yahoo that seem to support web-based sales, Leapfish keywords are mostly sold through aggressive telemarketing operations that have not been frictionless with the online community. The telemarketing team consists of 80 sales staff.

The Better Business Bureau rated LeapFish "F" (the lowest possible rating) after receiving 20 separate complaints (some of which remain unresolved). The Better Business Bureau records eight separate complaints about sales practices.

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See also

• Search aggregator
• Metasearch engine
• MetaCrawler
• WebCrawler
• List of search engines

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References

Source of the article : Wikipedia