Products known as Kraft Dinner ( KD ) in Canada, Kraft Macaroni & amp; Cheese Dinner or Kraft Mac and Cheese in the United States and Australia, and Macaroni Cheese or Cheesey Pasta in the United Kingdom, is dried and dried dry macaroni and dry cheese. It was first introduced under the name Kraft Dinner in Canada and the US in 1937. The product was also developed into several other formulations, including Kraft's Mac Cups, which was renamed Macaroni & amp; Cheese Dinner Cups, a single product specially designed for microwave ovens.
The innovation of this product is to combine dry, dried macaroni noodles with processed cheese powder, so the dish can be prepared by cooking pasta and adding cheese powder, butter and milk.
Video Kraft Dinner
History
The prerequisite for packed macaroni and cheese products is the discovery of "processed" cheese, in which the emulsifying salt helps to stabilize the product, giving it a longer life. James Lewis Kraft, originally from Fort Erie, Ontario, but living in Chicago, did not invent processed cheese, but he won a patent for a processing method in 1916 and started building a cheese business.
During the Great Depression, a St. Louis, Missouri merchant had the idea to sell macaroni pasta and cheese together as a package, so he started putting grated cheese into a pasta box with rubber bands. In 1937, Kraft introduced its products in the US and Canada. The timing of the product launch has much to do with its success: during World War II, rationing of milk and dairy products, increasing dependence on meatless foods, and more women working outdoors, creating an almost captive market for the product, warm for families. The lifespan of her ten-month savings is particularly interesting when many homes in Canada do not have refrigerators. Also, consumers can receive, for one quota of food, two boxes. The original box is mainly yellow. They sold 50 million boxes during the war.
The main color of the box changed to blue in 1954. A version with spiral-shaped noodles debuted in 1975 while Velveeta Shells & Cheese was introduced in 1984.
In 2006, the cheddar and white versions of cheddar switched to organic macaroni. While Easy Mac Cup was introduced in the same year. The following year, the noodles switched to 50 percent whole grain.
Macaroni & amp; Cheese Crackers debuted also in 2007. Crackers were discontinued in 2008 for not meeting company targets. A sub-line, Homestyle Deluxe, was added in 2010 in three flavors, cheddar, four cheese sauce and the Old World of Italy.
Maps Kraft Dinner
Variations
New product lines using different flavors and shapes of pasta have been introduced for decades and shelf life has increased several times. Kraft Dinner is seen as an inexpensive and easy-to-make food, with marketing highlighting its value and convenience.
The product now comes in several compositions:
- The Original Recipe dry macaroni pasta and 70 ml of processed powder cheese.
- The shape of Deluxe , with processed powder cheese replaced with a prepared processed cheese sauce available in a foil bag (cheese sauce previously came in a can). This allows the cheese to be smeared directly onto cooked paste without any additional ingredients or preparations. Pasta is also different; the elbow macaroni replaces the thin and straight macaroons provided as part of the "Original Recipe."
- The shape Homestyle , is the latest form of Kraft Mac & amp; Cheese. This is similar to the "Deluxe" shape, although large in size, and includes a spiced breadcrumb to be applied to macaroni and cheese. It comes in a variety of flavors, like the original three, cheddar, four cheese sauce and Old World Italian. It is marketed as a "more premium choice", for those who do not want to eat "Original Recipe". This version also has a ready processed cheese sauce, which comes in a foil pouch. Because of the topping of breadcrumbs, this form has more sodium than the "Deluxe" form, or "Original Recipe". Starting in 2015, this variant has now been discontinued due to lack of demand.
- Dinner Cups , formerly Kraft Easy Mac , which makes a single serving portion. These formulations are prepared in a microwave oven and are favored by students.
- A commercial version was created for restaurant distribution which is a fully prepared frozen product designed to be heated in a microwave. This product can be found in Burger King and Applebee restaurants.
Kraft Dinner Smart
Kraft Dinner Smart (also known as KD Smart ) is a sub-brand of the Kraft Dinner brand. It represents a line of Kraft macaroni and cheese products that do not contain artificial flavors, colors or preservatives and have added ingredients such as cauliflower, oats or flax seeds mixed into the noodles. It comes in four varieties:
Kraft Dinner Smart was originally launched in Canada in March 2010 with two varieties of vegetables. In June 2011, the line-up was relaunched with new packaging charts and two new varieties (Flax Omega-3 and High Fiber).
This product is made with original cheddar Kraft and is produced in Mount Royal, Quebec.
Marketing
The product was originally marketed as a Kraft Dinner with the slogan "food for four people in nine minutes for a daily price of 19 cents." It's re-branded to Kraft Macaroni & amp; Cheese in the United States and other countries, even though the word "Dinner" still appears in a small type in the US version. In some markets, the name is different. in the UK is also marketed as Cheesey Pasta .
This product is highly promoted towards children in the United States on television. When advertising to younger children, television ads encourage children to ask for "Blue Box." In 2010 Kraft launched a $ 50 million multi-media marketing campaign with a nostalgic theme devoted to adults to promote all kinds of Kraft dinners. In Canada, Kraft has an advertising program intended to make food appealing to newly arrived immigrant groups.
There is a regular promotional version of Kraft Dinner, which is intended for children. Packages have come with pasta in the form of various characters popular with kids, such as Looney Tunes, Super Mario Bros, PB & amp; J Otter, Pokémon Mon, Spider-Man, Rugrats, The Fairly OddParents, The Flintstones, Peanuts, Scooby -Doo, Madagascar, How to Train Your Dragon, Toy Story, Phineas and Ferb, Car, University Monsters, Finding Dory, SpongeBob SquarePants, Despicable Me, Trolls, Teenage Mutant Ninja Turtles, Frozen, and Star Wars. Kraft Foods has also released many products under the product banner. This includes other versions of macaroni and cheese with different shaped pastes and different flavors, but also includes completely different dishes, such as spaghetti in several different flavors.
Cheddar Explosion
In promoting the introduction of his "Cheddar Explosion" Kraft Dinner, Kraft sponsored the demolition of the Texas Stadium April 11, 2010. In his final act of 2009 Irving, Texas, the city council made Kraft Macaroni and Cheese an official sponsor of the demolition. Kraft paid $ 75,000 to the local charity and donated $ 75,000 in Kraft products. A national essay contest aimed at children who "made a difference in their community" was held with the winner allowed to press the button to start a controlled destruction. The author of the winning essay is Casey Rogers of Terrell, Texas, 11 years old, charity founder who serves the homeless.
Canadian Culture
Kraft Dinner has been called Canada's de facto national dish. Packed in Quebec with Canadian wheat and milk, and other ingredients from Canada and the US, Canada buys 1.7 million out of 7 million boxes globally sold every week and eats an average of 3.2 boxes of Kraft Dinner each year, 55 % more than Americans. The food is the most popular grocery item in the country, where "Kraft Dinner" has an iconic status and has become a common trademark for macaroni and cheese. Often only referred by the initials K.D. Since Kraft Dinner has a different name in Canada than the United States and other markets, the Canadian marketing and advertising platform is an effort made in Canada because US advertising can not be easily adapted.
Pundit Rex Murphy writes that "Kraft Dinner revolves in the indefinite orbits of Tim Hortons and A & W Teen Burger donuts.This is one of the great trinity of fast-paced indigenous Canadian culture icons." Douglas Coupland writes that " cheese plays a strange big diet role in Canadian life, which has a more intimate and intense relationship with Kraft food products than any other citizen.This is not a shameless product plug - for some reason, Canada and Kraft products have bind the way people Australia has been tied to Marmite [sic, rekte: Vegemite], or English with Heinz roasted peanuts.Especially, Kraft Macaroni and Cheese, known only as Kraft Dinner, is a big deal, perhaps because it is so targeted to laser Canadian food groups preferred: fat, sugar, starch and salt ". Immigrants often refer to Kraft Dinner when the survey asked for samples of Canadian food. As a measure of Canadian product popularity, its Facebook page, KD Battle Zone, attracted 270,000 fans, though no prizes for the contest.
Canadian rock band Barenaked Ladies refers to the product in their popular song "If I Had $ 1000000", indicating that they will continue to eat cheap food even if they are millionaires. This often encourages fans at live concerts to throw the Kraft Dinner box onto the stage when the line is sung; the band has been discouraged and has urged fans to donate boxes to their local food bank instead.
Former Prime Minister Paul Martin regularly refers to him as his favorite food, although he also claims that he can not prepare it. During the same election, former Prime Minister Stephen Harper stated that "I will never be able to give my children a multibillion-dollar company, but Laureen and I are saving for their education and I've actually cooked them a Kraft Dinner - I likes to add wieners. "Most citizens ignore instructions and believe they have a unique way of preparing food, such as adding wieners or cheese. Additional materials are not needed; just adjust the cooking time and the amount of milk or butter/margarine can produce dishes ranging from soft noodles in cream sauce to hard noodles in a thin milk sauce.
In the September 2012 edition of The Walrus magazine, the cover story "Manufacturing Taste" by Sasha Chapman details the history of the Canadian cheese industry and Kraft's influence on it. He especially draws attention to Canada who is unique in favor of manufactured food products (made by foreign companies) as a national dish at the expense of local cheese. Chapman articles are organized around this question, from the first page:
But what does it mean if a national dish is produced, formulated by scientists at a laboratory in Glenview, Illinois, and resold to us by the second largest food company in the world?
Materials
Enriched Macaroni products (wheat flour, niacin, iron sulphate [iron], thiamin mononitrate [vitamin B1], riboflavin [vitamin B2], folic acid) (In Canada: Pasta (from wheat) No longer 'enriched' by 2017; cheese mixed sauce (whey, milkfat, milk protein concentrate, salt, sodium tripolyphosphate, containing less than 2% citric acid, lactic acid, sodium phosphate, calcium phosphate, yellow 5, yellow 6, enzyme, cheese culture)
Artificial color removal
Kraft Macaroni and Cheese sold in the United States used to include Yellow 5 and Yellow 6 to make the food a brighter color. In Europe, foods containing Yellow 5 require a warning label that says, "This product may have an adverse effect on activity and attention on children." By 2014, no European varieties are made with artificial coloring.
On November 1, 2013, Kraft announced that variations of the new pasta form for children in the US would no longer include Yellow 5 and Yellow 6, and there would be a decrease in sodium and saturated fat levels, and six grams more grain.
In April 2015, it was announced that such changes, including the removal of artificial preservatives, would be extended along the lines after January 2016. Paprika, annatto and turmeric were used for coloring. According to Kraft, the change was a response to consumer feedback.
Gallery
See also
- Cheez Whiz
- Hamburger Helper
- Velveeta shells & amp; Cheese
References
External links
- Kraft Macaroni and Cheese on Facebook
- Kraft Macaroni and Children's Dinner Cheese
- Kraft Macaroni and Cheese Dinner at Kraft's official website
- KraftCanada Kraft Dinner
- Guides for Macaroni and Cheese Spread ratings for all 130 products in Macaroni and Cheese are evaluated by GoodGuide.
- Kraft Chinese Cooking - Kraft Canada
- "Label and Goods" Krafty "More"
Multimedia
- CBC Television Archive Speaking of Kraft Dinner (Canadian context) 1997
Source of the article : Wikipedia
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